a new experiential consumption

[hhm1020]

Meet the "fine decoration year", how to developers threw out the "Hydrangea" is the most important issue to be faced cabinet business, which requires the whole cabinet industry norms, each cabinet companies serious self-discipline, as well as enhance the overall quality cabinet products and competitiveness. Secretary-General of the Beijing Municipal Federation of Industry and Chamber of kitchen Mu Yong, he said: "Faced with a huge market problems currently exist, the cabinet industry marketing model to explore the way and will continue." In addition, the concern is that brand cabinets companies have also started selling experience model, with the museum open big cultural licensing. In Kbbln Home Group CEO Cai opinion, "A good design is nothing less than two, one is good sales, which is recognized by consumers, designed to meet consumer demand; the other is with the times tongue and groove wall panelling lead resistance, subversive design, you can get a lot of attention to the design of commentators and critics.

" Meanwhile, Cai believes that experiential household consumption is becoming a fashion, to create a new experiential consumption, cabinets and other products can be successfully converted to the conceptualization of the image material and spiritual sublimation. "Relying on drawing imaginary history of the end of the home space." This is the sentence of the Declaration Bolloni home experience museum brochure on the Declaration sentence seems to indicate the brand's high-end cabinet 2008 trend. Bid farewell to the price war to improve service-rich brand elements "path of innovation, is the best way for the development of the cabinet industry to grow." Secretary-General Chamber of Commerce, the National Federation of the kitchen industry opinion Mu Yong, China's cabinet industry has shown a gratifying side. For example, the European School, Bolloni other domestic brands have begun to take the cabinet self-innovative brand development. Pay attention to consumer division pyramid structure, but also allow enterprises to clear their consumer target groups in the market do targeted.

Although the raw materials, labor and other factors reduced the cabinet corporate profit margins, also had a greater upward pressure on prices, but in terms of big brands is to enhance their chance again. Many brands have said the responsible person, brand enterprises to continuously improve the cultural value of enterprises, to bid farewell to the simple "price war", but also will play the "emotional card" to improve communication of corporate culture, and enhance public identity, so that brand the make your own privacy fence rapid rise of the corporate culture. It is understood that this year's macro-economic background has given industry a tremendous impact on corporate profit margins decline, but domestic enterprises are still very optimistic about the Chinese cabinet cabinet market. It is understood that this year will be China's cabinet companies focus on strengthening technological innovation and the green of the year, to enhance scientific and technological innovation, service levels become a top priority, brand cabinets companies will usher in a rare opportunity to change the brand quenched.