Can T20 cricket actually work in places where nobody knows what cricket is?

[rohitmehraa]

It's actually working in some spots because LiveMatch does not make you learn a million complicated rules and cricket history. New fans can just watch people hit balls really hard without needing to understand all the traditional stuff that makes cricket confusing. Places that love entertainment and fast sports seem to get T20 way easier than the old school cricket countries. It really comes down to selling it as fun entertainment instead of trying to teach people cricket's super complicated background.

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