King.com's "Saga" model—but second fiddle is riskyKing.com's

[jackhu]

King.com's "Saga" model—but second fiddle is riskyKing.com's "Saga" model of building social Runeacape games—combining simple, addictive mechanics with a linear metaRuneacape game progression shown on a map—is core to their success see Bubble Witch Saga,RS Gold Mahjong Saga . "They keep the metaRuneacape game framework similar from Runeacape game to Runeacape game, so that Runeacape players that come from one Runeacape game will know how another works," said Meretzky, "On the strength of their 'Saga' model, they've completely cemented their position as the 2 social gaming company." "The mechanics that worked in the casual downloadable market will probably work in social," he noted, but then he offered a cautionary note: "We've kind of seen this phenomenon before with CrowdStar in 2009-2010, then Wooga in 2010-2011, and this year it's King.com. CrowdStar has completely pivoted out of social gaming, and Wooga is still in it but has yielded their spot to King, so we'll see if this turns into something sustainable."4. Facebook is opening up new viral channels for Runeacape game devs."Let's talk about Zynga's Bubble Safari," said Rohrl, "It's a bubble Runeacape game, like about 30% of the Runeacape games on Facebook. Now, this Zynga Runeacape game was not the first Facebook hit in its genre...at the end of the day, it's Bubble Witch Saga with a lot of awesome virals."Rohrl pointed out that Bubble Safari demonstrated plenty of virality vectors that previously weren't allowed on Facebook, like a Select All button for messaging Facebook friends, and a "frictionless spam channel" that let you send Runeacape game requests to friends without asking for permission each time. These vectors led to Bubble Safari hitting 6 in DAU and revenue."Virals are immensely relevant for your Runeacape game's growth, and sustaining your Runeacape player base," Rohrl concluded. "The platform is opening up new channels to make these virals more efficient and effective. Many segments of the thersgolds