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Ugg boots (sometimes called uggs) are a unisex style of sheepskin boot. They are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The boots originated from Australia, initially as utilitarian footwear worn for warmth, and were often worn by surfers during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States. Ugg boots emerged as a fashion trend in the U.S. in the late 1990s and as a world-wide trend in the mid-2000s. In Australia, they are worn predominantly as slippers and often associated with "daggy" fashion sense, and "bogan" culture. Noteworthy Australian manufacturers of ugg boots include Luda Productions (which has roughly 75 percent of the market share in Australia), EMU Australia, and Uggs-N-Rugs.
The name of the boots in varieties other than Australian English and New Zealand English is complicated by a legal dispute between some manufacturers of ugg boots as to whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. In Australia and New Zealand, where the term is a generic one, more than 70 registered trade marks include the term "ugg" in various logos and designs. But the fact that the term was not widely recognised outside of Australia and New Zealand before being trademarked in the United States has meant that in much of the rest of the world, it has not been considered generic for legal purposes. This has allowed the American-based Deckers Outdoor Corporation and its subsidiary, UGG Australia, to obtain trademarks on the term "ugg" in over 130 other countries. As such, even if made by Australian or New Zealand manufacturers, ugg boots cannot be sold under that name outside of Australia and New Zealand without violating these trademarks, and for this reason it is Deckers and the UGG brand whose sales dominate the world market.
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