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[chanah lee]

In a word: CONTEXT That is nike air force 1 portugal , your understanding of sentence structure allows you to make meaning of the first sentence You can grasp the contextContext is everything in copywriting; and for that matter, in all communication, whether it's written, verbal or non-verbal With context, communication happens Without context, communication doesn't happen; or if it does, it's invariably misunderstood and often counter-productiveThis breakdown manifests in many different ways In the most blatant sense, it leads to non-communication, which is like saying that a car won't start when you turn the key And if you're trying to sell that car, or build a relationship with the person in the car so that they buy something from you at some point in the future, a car that doesn't start is a very bad thingYet most of the time, things aren't that blatant That is asics gel lyte portugal , you rarely come across business copy that is so irredeemably bad, that it's incomprehensible and dysfunctional Yes, it happens - but not oftenWhat typically happens is that some communication happens - that is, the car starts - but it doesn't perform at optimal levels It's flawed and incomplete, and full of internal and external inconsistenciesAnd how do target audiences react when the experience isn't optimal? That is, what do they do when the copy they engage hasn't been crafted with the right context in mind? They feel frustrated, anno[censored] and bad And they associate those negative feelings with your business, your products, your services, and really, to you, too It's human nature We associate our moods with things that happen to us at the time when those moods manifest It's called anchoringNow nike air max 90 essential portugal , all of this sounds pretty daunting - and that's part of the story, yes Yet there's a positive side to this anchoring thing, too, which you've certainly figured out way ahead of me (slow down, I'm writing as fast as I can!) Here's the insight:When your copy is optimized for the right context, you'll inspire good feelings and foster positive perceptions which, indeed, will be associated with your business, your offerings, and youSo, put all of that together, and the question becomes: how do I optimize my copy for the right context? Good question Here's how:Clearly understand your audienceIdentify their motivations nike air max 90 hyperfuse venda , the pain that they're in (ie the problem that won't let them get to sleep at night, or the one they wake up thinking about first thing in the morning), and how they expect to be engaged Uncover their stated and un-stated needs Understand how they perceive alternatives to your offering, and why they would be willing to choose you - and why they wouldn'tUltimately, when you clearly understand your audience, you discover the context through which your copy must be crafted You understand the angle, the velocity and the frameworksClearly understand how your audience (ie people in general) process informationAn incredible number of businesses are guilty (unintentionally, it must be said) of drilling too soon and too fast into the details of what they offer This is a mistakeIt's essential to provide an overview and an introduction to information before it's presented This is not meaningless babble Nor is it your copywriter's attempt to bill you for extra words or time (at least, let's hope not!)Rather, it's about how people process information We need context before we can make sense of information And again, if you need a reminder of this, flip up to Sarah and Mr Furry Or nike air max 2015 portugal , better, yet, try this example:Johnson launched into Smith and crushed him to the ground, much to the shock of the stunned onlookers who couldn't believe what they saw So, let me ask you: what happened here? Well, if you read the above in a news report about a brazen afternoon bank robbery that involved the culprit Johnson and the bank guard Smith, then you derive meaning from thatAnd if you read this in an article about yesterday's football game, and Johnson is a linebacker and Smith is (the unfortunate) quarterback, then you derive meaning from thatThe sentence is the same The words are the same The context changes - and that changes everything Therefore, your business copy has to create the context before it provides the details It has to establish the framework, set the scene, and provide the foundation upon which the message will be understoodNow nike air max bw classic baratas , does this take pages and pages of copy? No Context can be created quickly through intelligent headlines, sub-headlines, and introductory copy It can also be created (and/or advanced) through word choice and sentence structureThis is an article and not a book, and as such I won't supply you with a list of technical ways to make this happen (please, keep your cheering to a minimum)The important thing to remember is that your copy must respect how your audience processes information, which is: big picture first, little picture second Always - and in that order, regardless of whether your marketplace is b2b or b2c resume service As a way to enhance the workers contract application, a precise job contract proper rights plus responsibilities of a both sides to defend ones first-rate protection under the law with benefits among working people, and furthermore shape so display harmonious and as well consistent workers associations, recently developed "Those's Republic Tibet Workers Contract Legal" (known the actual brand new job police) as Thinking .