2016 nike air max for sale

[sonya any]

Ad campaigns

Nike Agency: Wieden + Kennedy

Challenge: At a time when his Airness made a return to the court, Oregon based Nike faced a fork in the road: Does it play the nostalgic card and showcase Michael Jordan or should it break free and offer something new to reverse Nike's slide?

Campaign: Nike took the focus away from Michael Jordan in its 2002 campaign, tagging up with Wieden + Kennedy, and offering some memorable spots for its regular line and its Nike Presto wear. The former includes "Move" and "Before": Two spots that give aspiring athletes goose bumps. The latter's "Angry Chicken" is one of the more surreal spots to appear on TV in years. demand for shoes (where Nike still gets most Nike Outlet of its revenues), Nike scored a global grand slam by sponsoring the World Cup winning Brazilian national squad and advertising these ads during the World Cup, seeing worldwide soccer revenues rise 24% to $450 million. Thanks to the surreal "Angry Chicken" ads, growth in its apparel line returned Nike to double digit profit growth in 2002, with net income rising 12% to $663.3 million. One representative from each team makes an appearance in the campaign, showing that the league truly does care by offering up a friendlier side and knocking you out with originality.

Results: It should come as no surprise that the NFL's United Way campaign made the cut. The campaign reaches 100 million people weekly between August and January. The NFL remains atop the professional leagues by offering the best entertainment available. Better yet, it has managed to clean up Nike Store Online Shopping its image after several PR messes, partly due to ads like these. Walter Thompson

Challenge: After testing the lemon flavored alcoholic beverage in selected markets, 2002 saw the rollout of the zesty and powerful vodka based drink. How could Smirnoff leverage its strong brand without pigeonholing the ready to drink aspect of the product?

Campaign: The "Intelligent Nightlife" campaign was highlighted with cool spots focusing on nightlife as experienced by the lucrative young adult market by far the most important one for beer and related beverage consumption, with the highest per capita consumption of these drinks.

Challenge: It is always challenging for an established brand to introduce a new product, as was the case when Visa introduced the check card. How do you communicate the new product's benefits when its flagship product has been a staple of consumer behavior for decades?

Campaign: BBDO has never shied away from tying celebrities in with Visa ads, and these were no different. BBDO ended the year strongly with several ads. One featured the National League's twins, Tiki and Ronde Barber, in which the boys emphasized the protection that the product offers. Another one, which featured father/son actors Charlie and Martin Sheen which appropriately aired during an episode of The West Wing stressed the convenience of the product. Not only did the ads stand out for originality, but the star appeal will surely render them memorable.