Augmented Reality and Virtual Reality Market Size Analysis by Growth, Emerging Trends and Future Opportunities 2030

[Komal Shinde]

Global Augmented Reality and Virtual Reality Market Scenario 2022-2030

The Global Augmented Reality and Virtual Reality Market report presents comprehensive information covering insightful data for businesses and investors for the time period of 2020-2027. The report studies the historical data of the Augmented Reality and Virtual Reality market and offers valuable information about the key segments and sub-segments, revenue generation, demand and supply scenario, trends, and other vital aspects. The report offers an accurate forecast estimation of the Augmented Reality and Virtual Reality industry based on the recent technological and research advancements. It also offers valuable data to assist the investors in formulating strategic business investment plans and capitalize on the emerging growth prospects in the Augmented Reality and Virtual Reality market.

The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.

The study on the Global Augmented Reality and Virtual Reality Market is the latest report covering the impact analysis of the currently ongoing COVID-19 pandemic. The pandemic has directly affected the market by causing disruptions in the global supply chains and indirectly by inducing financial difficulties. The Augmented Reality and Virtual Reality market has witnessed dynamic changes in trends and demands owing to the ongoing COVID-19 pandemic. The report provides a detailed outlook on how the pandemic has affected the key segments of the Augmented Reality and Virtual Reality industry. The report includes an in-depth impact analysis of the COVID-19 pandemic on the overall Augmented Reality and Virtual Reality industry.

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The Global Augmented Reality and Virtual Reality Market report provides full coverage of the companies’ data, including details about their production and manufacturing capacity, product portfolio, business overview, revenue, gross profit margins, sales network and distribution channel, financial standing, and market position. The report also studies business strategies and strategic alliances undertaken by companies to gain a robust footing in the market. The report sheds light on the mergers and acquisitions, collaborations, joint ventures, brand promotions and product launches, agreements and partnerships, and corporate and government deals. The comprehensive analysis of the competitive landscape offers the readers a deeper understanding about the competitors.

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The report further offers a complete value chain analysis along with an analysis of the downstream buyers and upstream raw materials. The study focuses on global trends, regulatory frameworks, and macro- and micro-economic factors. The report also provides an extensive analysis of the segment and sub-segmented expected to dominate the market over the projected period. The report offers a forecast estimation of the market with regards to the analysis of the market segmentation, including product type, end-user industries, application spectrum, and other segments.

Top competitors of the Augmented Reality and Virtual Reality Market profiled in the report include:

Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation

Product Type Segmentation & Application Segmentation:

• Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Type
    1. Hardware
    2. Software
    3. Services
  • Virtual Reality Type
    1. Hardware
    2. Software
    3. Services

• Device Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Head-Up Displays (HUDs)
  • Virtual Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Gesture Control Device
    3. Projector and Display Wall

• Technology Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Technology
    1. Marker
    2. Markerless
  • Virtual Reality Technology
    1. Non-Immersive
    2. Semi-Immersive
    3. Fully Immersive

Regional Analysis of the Augmented Reality and Virtual Reality Market:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Market Overview:

The research report on the Augmented Reality and Virtual Reality market is formulated through extensive primary and secondary research along with qualitative and quantitative analysis of vital aspects of the market. The insightful data is further validated and verified by the industry professionals. The report strives to offer deeper insights into the overall market scenario of the Augmented Reality and Virtual Reality business sphere.

Key Objectives of the Report:

• Analysis and estimation of the Augmented Reality and Virtual Reality market size and share for the projected period of 2020-2027
• Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
• Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Augmented Reality and Virtual Reality market
• Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
• Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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