Binary Options Trading Signals Some Abstruse Mysteries Revealed

[Jacquelineelina]

This is a trap that plenty of marketers fall into. You should focus as much as possible on the consumer and their point of view, rather than your own. The ad should be about the consumer and how they will interact with or appreciate what you are marketing, rather than the offer itself.

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One simple way to accomplish this is to use the word "you" a lot more than "we" in your copy. After writing your copy, go back in and look at how many times you use "you" vs. "we" and make sure the ratio is heavily on the consumer's point of view.

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When many marketers put together their ad copy they spend a lot of time thinking about all the different aspects of the product/service they are marketing. It usually ends up as a big list of bullet pointed features. That's all very nice and it may be useful around the office, but consumers don't really care how cool you think your offer is. What they want to know is why it should matter to them. One good way to avoid being focused on features is to ask yourself a simple question after you write about a feature of your product/service. Pretend you are a member of your target audience and ask yourself "why do I care?" or "what's in it for me?" The answer to will usually give you a better way to explain the benefits of your various features to your audience.

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What issue or problem are you solving for your target audience? Pretty much every successful offer is going to deliver a solution to some perceived problem for the customer. Dating sites help relieve loneliness. Education offers help people jump-start a stalled career. Insurance companies provide peace of mind. Think about the issue that your offer is going to help solve. Then, talk about that solution in your copy.

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It is very unlikely that your target audience wants to read a bunch of advertising copy. While the length varies, depending on your medium, the idea is generally that shorter is better. You need enough copy to explain your offer, why it is important to your target audience, and how they can participate (this may not be feasible in shorter ad spaces, but you get the idea). You generally don't need to go into a lot of extra details about the offer. Once you have a draft of your copy, go through and delete superfluous words like very and really when they aren't necessary (which they usually aren't) and entire sentences that are unnecessary or redundant. Try to cut out as much of the extra content as possible and simply focus on the most important parts of your message.

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