Business and Finance News Reader App Comes to Emerging Economies

[Frankie A Pope]

FOR IMMEDIATE RELEASE
    
London, United Kingdom (Aug 21, 2015) - Born2Invest, a new smartphone application that aggregates financial news from top-notch financial journalism sites has launched in emerging economies such as the Philippines and Sub Saharan Africa (SSA) this month, with the goal of raising financial inclusion in these regions. The application is the brainchild of Dom Einhorn and Adrian Beeston, co-founders of London-based M6 Ltd.

Communicating information is the first step towards financial literacy and improving upon one's financial well-being. This is especially important for markets where poverty is rampant and that are vulnerable to economic crises.   

"We're offering a smart and easy way for both working professionals and general news readers from developing countries to gain access to financial and investment resources through their mobile devices. With custom stories on investing penned by our writers, as well as carefully curated financial news from the world's most trusted news sources, we are providing our audiences the information that is most useful to them when it comes to staying on top of the most important business and financial news," commented M6 Ltd. Founder, Dom Einhorn.

The application, which is available in Android and soon as an iOS iteration as well, is set to change the landscape of financial and business news consumption as we know it. While there's no dearth of applications and websites catering to these types of news in the investment community, readers are constantly being bombarded with insignificant fillers and fluff that drown content that matters.

Born2Invest's mobile application provides an answer to this conundrum, by cutting through the noise and clutter. The app aims to become a dominant player in the mobile business news industry by providing readers with 80 word summaries curated and aggregated from the best global news outlets. Featuring a sophisticated and uncluttered interface, combined with a unique business model, M6 believes that these features will allow the app to set itself apart from other competitors.

To use the application, users can simply open the app on their mobile devices and explore it through a straightforward menu. Readers can swipe to left to skim through the day's must-read stories, and hit the read more button to access a feature article from a source site. The app also has a refresh and settings button that lets users configure the notifications they receive, or rate the app within the app store. Social media integration is also a dominant feature of the app, allowing users to share news of interest via Facebook, LinkedIn, Twitter or e-mail.

The Born2Invest app aims to penetrate 150 markets and 54 languages within the next 24 months. The company also maintains a content delivery network for its clients, which include the likes of spoken word audio streaming platform Audioboom, White Mountain Titanium Corporation, and Amur Minerals Corporation.

M6, Ltd. is headquartered in London with satellite offices in Texas and Manila. The company runs content and technology teams across Europe, the Middle East and the Asia-Pacific. The Born2Invest mobile application is available for immediate download via Google Play, see https://play.google.com/store/apps/details?id=com.borntoinvest.borntoinvest

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