certain way."Caryl Shaw, independent consultant"

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certain way."Caryl Shaw, independent consultant"People are really starting to embed data in a much earlier place in their Runeacape games.Runescape Gold When you're building a Runeacape game now, you don't even consider building it out without pulling in data. That certainly wasn't the case two or three years ago, when people were like, 'I put out a Runeacape game! We'll see what it does!' That just doesn't happen anymore. People are using data."In the next half-a-year to year-and-a-half or so, people are going to understand data analysis better. I was in a talk this morning, and the guy was talking about ARPU average revenue per user being a really important stat. But to me, ARPU is not that important anymore. I don't look at the average revenue per user. I don't look at the sum total. I look at the average revenue per paying user, and how many of my users are paying. It's got to turn into the next generation of data analytics, and understanding data better."John Smedley, CEO, SOE"We used to do very standard stuff that's still what most MMO Runeacape games use, which are things called win-backs.DarkScape Gold A Runeacape player would buy a retail Runeacape game, play it for 'X' amount of time, then they'd stop playing. Then you'd send them emails with incentives for them to log back in."It's different now. The difference is free-to-play gives people the opportunity to come back in on a weekly basis, or a monthly basis. You put out a new patch, and they just pop back in because there's no barrier to entry. That changes everything about how you market to your Runeacape players, how you interact with your Runeacape players. Free-to-play means you have a constant dialogue with your Runeacape players, and that you're making sure they're aware of what's going on in your