Internet Marketing Insight - How Google Rank

Let me first say that Google AdWords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don't know how Google evaluates your campaign, it could cost you a fortune.

Let’s first examine how Google is different from other search vehicles. Most search engines base the placement of your ad on how much you pay per click, i.e., the one who pays the most for a specific keyword will be positioned in the #1 spot.
Not so with Google. In an attempt to deliver more relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters can cost you big! And unless your enterprise has very deep pockets, it can even mean the difference between success and failure.

When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevance to keywords, bid price, average click rate, how long visitors stay on your site, and even the match of your landing page to your ad and keyword. Essentially, you could be paying the most per click and be listed in the 5 position! Or vise versa, you could be paying less than the top 5 bidders and be in the #1 spot!

Comment

You need to be a member of The Word of God Holistic Wellness Institute to add comments!

Join The Word of God Holistic Wellness Institute

About

Drs Joshua and Sherilyn Smith created this Ning Network.

Welcome to
The Word of God Holistic Wellness Institute

Sign Up
or Sign In

Praise Jesus Christ!

Use Credit or Debit Card for $175 Enrollment for Ministerial Credentials, Bible College Degree, or Make a Donation towards our Community Work Here!

Loving to Learn Clinics and Centers Health, Education & Social Services Association meet Bishop Dr. Joshua Smith

May God Bless & Prosper You!

LOVING TO LEARN ASSOCIATION
"Holistic Wellness and Health"
Health, Education, and Social Service: Crisis Intervention/Life Empowerment (323) 73-LIGHT
Appointments (323) 402-0422

Loving to Learn Online Store
"Over 300 Low Priced, Quality Products"

Your Holistic Wellness: Spirit, Body and Mind

TIME IS RUNNING OUT!