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market in general Fifa 15 coins due to increased competition and a rising percentage of marketing spend Our overriding concern with the China online gaming space is that competitive dynamics appear to be driving a market share war that is being fought by accelerating increases in R amp D
and marketing budgets said Creutz We believe this unhealthy environment could persist for several years In the last three years industry spending on R amp D and marketing as a percent of revenue has increased from per cent to per cent excluding Tencent and the level of increase has been accelerating in recent uarters We expect this dynamic to last for several years as there are a plethora of well funded competitors
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