North Face Down Jacket mens

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¡°I think they¡¯ve got their position in the marketplace and they North Face womens cheap sale would probably never admit there was a college girl buying their product,¡± Mr. Boyle said. ¡°But they¡¯d be a much smaller business if college girls weren¡¯t buying.¡±Mr. Spaletto¡¯s response? ¡°We like that there¡¯s greater adoption of our brand, but that¡¯s not our focus.¡±

Todd Spaletto, president of North Face, says he doesn¡¯t even know who the company¡¯s typical consumer is. ¡°We don¡¯t measure. We don¡¯t look at average age or where they live,¡± he said. ¡°We know where our products are being purchased, bu North Face mens cheap sale t we don¡¯t track or market around specific household levels.¡±

By 2005, North Face's financial problems were a thing of the past and demand for its products was strong. VF's outdoor apparel unit was experiencing significant year-over-year profit growth: 34 percent in 2003; and 61 percent in 2004. With the support of one of the largest apparel companies in the world, The North Face appeared to be well positioned for future growth. Indeed, the North Face logo would no doubt remain on the backs of outdoor enthusiasts fo North Face Down Jacket mens r years to come.

Kelly Goldsmith, an assistant professor of marketing at the Kellogg School of Management at Northwestern University, was a little skeptical that the company didn¡¯t track its demographics. She has no specific knowledge of North Face, she said, but ¡°for such a big successful company, it¡¯s hard to believe.¡±

The North Face is committed to pushing the limits of design, so that you can push your limits outdoors¡ªnever stop exploring.

The company knows well that ¡°catering to the masses is where most of the money is,¡± Professor Goldsmith said. ¡°Catering t North Face Denali Jacket mens o the niche market is where you build your brand equity.¡±