Overnight Profits Starting a Successful Non-Profit

[Jacquelineelina]

Sometimes a color might have a meaning in one culture and have no meaning in others. In western culture, most would recognize pink as being feminine. There is no such meaning in most other cultures, so attempting to communicate a feminine message using pink is far less effective. While factoring in differing cultural meanings is obviously important in international advertising campaigns and global initiatives, the importance is often understated in local advertising. Does your area have a large immigrant population? Is your advertising aimed at out-of-town visitors who might come from another culture? These are things you must think of even locally when deciding what colors to use.

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