The Apple iPad

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The Apple iPad 2 is but a few hours old and we were at the London launch of the new tablet to poke, prod, stroke and caress it for a couple of hours. Steve Jobs certainly seemed excited by the new iPad “1.3 pounds!” he exclaimed repeatedly. Unfortunately that’s the weight, not the price. But is Apple’s new tablet a little too lightweight? We figured it was only fair to bring you all our thoughts.

There’s certainly something incremental about the iPad 2, so much so that we’ve started calling it the iPad S. We saw a run of “S” models launched at Mobile World Congress (HTC, we’re talking about you) and the iPad 2 does have something of that ring about it. Why? We’re not entirely sure - after all, it offers new hardware design and new internals, so it must be the user interface.

Apple introduced the new iPad by recounting some statistics, updating us on just how well the original model had done. Let’s not underestimate that - between April and December 2010, Apple sold 15 million iPads. The iPad invented the tablet category, tapping into the success of the iPhone and the existing App Store. There are already 65,000 apps optimised for the iPad’s high resolution display. These numbers might seem irrelevant, but this is the world to which the iPad 2 is born.Jobs didn’t hold back on knocking the rivals either - Motorola, Samsung, BlackBerry, HP - Android in general, all got a smack down. Is this a sign that Apple is confident, or that it feels the need to put in the punches before these rivals come to market? With the new iPad landing on 11 March, or 25 March depending on where you live, some of those rivals will still be applying the finishing touches.

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