Why should I use content marketing?

[kinka]

Why should I use content marketing?
Compared to other, much more strictly regulated forms of distribution of marketing messages, content marketing has several very important advantages. The most important of them are:
It will remain visible even when ad blocking applications are enabled (for example, AdBlock) — there is no denying that the Internet is so saturated with various advertisements that most people (especially young people) do not pay any attention to them. Moreover, most of the Internet users actively block them. This means that as many as 46% of Polish users (data OnAudience.com ) will not see any ads placed on your site, partner's site or displayed in search results. On the other hand, less intrusive content of content marketing is not so conspicuous and is even actively sought after - the useful information presented in it is much more valuable to the user than an advertising banner from a mega—action that occupies half of the screen.

I also recommend you a proven way to promote the site - buy backlinks service
Attracting valuable traffic — the user who clicked through the article has already shown interest in the topic covered in it. This way, it is more likely that, for example, he will subscribe to a newsletter or share his contact details in another way, especially if he has found an answer to a question that bothers him in the submitted content. As a result, the company immediately receives the so-called warm leads, which can be implemented much easier during the purchase process.
Formation of an expert's image and brand awareness – systematically creating and publishing high-quality content, it is possible to form an expert's opinion in a given area in a relatively short time. For example, by participating in groups or thematic forums, you will show that you know what you are doing, which will somehow automatically increase the prestige of your services. This type of action is also very effective and even especially in the case of niche industries. Publishing content thematically related to your business in various places also increases brand awareness — people will know that your company exists and will begin to associate it with the high quality and expertise that you represent in your content.
The possibility of establishing a long–term relationship with the buyer - contact with the buyer, for example, in online stores, should not and should not even end with the purchase process. KM content distribution allows you to maintain such interaction and turn a one–time contact into a long-term mutually beneficial relationship - you will get loyal service recipients who will attract additional traffic, and they will receive useful knowledge and the products/services they need. . Examples of actions that can keep in touch with the customer include: personalized messages sent after the purchase, mailings with information about promotions and products related to what has already been purchased, or just simple New Year's wishes.
Creating an extensive network of internal links - publishing content on your own website or on social networks allows for internal communication between various thematically related publications or products in an online store. A link corresponding to the topic of a linked subpage can generate more organic traffic and unobtrusively redirect it to the subpage you want to promote. In addition, internal linking also affects positioning to some extent and makes it easier for robots to index the page. It is important to insert such links here - inserting whole URLs (especially extended ones) is rather poorly perceived and it is better to associate them with keywords or insert a short (1-2 sentences) "teaser" that encourages the study of this problem. If possible, also avoid general phrases such as "check here" — the anchor associated with the link should give specific information about the content presented below it. However, it must be remembered that all websites to which a potential client is directed must be presented at the same high content level.