YouTube will soon enter into the calculation of audiovisual hearings in Germany

[theregan]

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Germany will integrate YouTube in the calculation of audiovisual hearings, announced the agency that is responsible for these measures, AGF.

"YouTube The results will be integrated in future hearings measured by the AGF," she said in a statement, adding that "the aim of this integration, a world premiere so far, is implement convergent viewing figures between TV and online video consumption ".

"Standards crossmedia" The first results are expected this year, AGF said, stressing that "the consumption of online videos increases in particular by the continued increase in the number of screens and mobile devices."

Given this development, to which is added the development of video portals and streaming, German companies in the advertising industry, grouped within their federation (OWM) calling for the establishment of "cross-media standards for power measure their performance, "said AGF.