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Where's the Line Between Marketing and Manipulation?

I've been thinking a lot about ethics in marketing lately, especially with how some brands use psychological triggers and urgency in their campaigns. At what point does persuasive marketing cross over into being outright manipulation? I'm trying to find a thoughtful discussion on this that isn't just black-and-white, but really explores the gray areas. Has anyone come across any good reads on this topic?

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Comment by Know Somewhere on November 24, 2025 at 12:22pm

That's such an important question, and it's one I wrestled with too when I first started in digital marketing. The line can definitely get blurry, especially with tactics like false scarcity or emotional exploitation. I found a really balanced article that doesn't just preach but actually breaks down specific examples and frameworks to help you identify where that ethical boundary lies. It completely changed how I approach campaign planning. You should definitely read this piece on marketing or manipulation – it gave me so much clarity https://bulk.ly/marketing-or-manipulation/ .

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