an important home category

[hhm1020]

Fifteen years since, furniture became an important home category in the supermarkets stick to the mainstream position. Fifteen years, furniture industry has experienced the rise and development, to the prosperity of the scenery changes, but now because of the production of low threshold, product homogeneity serious, profits and barriers facing the development of the next step how to develop into many furniture companies have to think about the subject. When the mainstream, there are a number of furniture companies earlier start specializing in the production of modern-style furniture. At that time the business both from the south to the north of its plate production equipment, raw materials, hardware accessories to be dependent on imports, which really touched the doorway and can continue to set up factories in the enterprise is rare. Since the early-formal sector, brand less, the market demand, the first group to do furniture business has achieved fruitful results.

With the success of the first pathfinders late emulate companies will be flooded. An industry source Mr. Xue said: "97, 98 years time, bright, China crane and some other brands to come to us to seek cooperation, we hope they do their foundry visited factories, inspected technology, and later because of some. specific matters not settled, let the matter rest. But the fact that they had come to testing the waters, and soon a new product on the market. "The reason these companies can not wait to make the direct production of furniture is to make money fast, lucrative. Mr. Xue told reporters, when he will be able to more than 1 million in a store Orient Home Furniture Plaza YUQUANYING single month sales. 1 million a decade ago is definitely a shocking figure, visible corporate profits derived from them are also very impressive. Because of this, the ranks of furniture companies grow year by year, in the late 1990s, reached its peak at the beginning of this century. Competitive profits persevered in the big wave of development of the furniture industry has become a brand. Now in the supermarkets, just north of furniture brands have more than a dozen, plus some brand south than twenty full, occupied most of the furniture showroom location.

Compared with ten years ago, the entire furniture manufacturing industry has undergone a fundamental shift: the furniture production technology matures, the market has been a seller's market to a buyer's market, production of major raw materials have largely domestically, and the production of transparent, reduced profits. If five years ago, the result is the development of the domestic furniture some foreign furniture out of China market, today's competition is a ruthless civil war, according to market law of survival of the fittest companies. With furniture brand gradually increased product homogeneity growing phenomenon, coupled with last year, the domestic industry suffered the impact of the global financial crisis, many export-oriented furniture companies fought in the domestic market, fierce competition in furniture industry, forced playing "price war". Especially in May, eleven during the holidays, a few years ago 8.8 fold, 9 fold the bottom line this year sales have dropped to 7.8 fold, 8-fold, to participate in low-cost promotional lack some mainstream brands, corporate profits significantly shrink.