Best tips to optimize for Google “near me” searches?

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The most important thing for “near me” optimization is to optimize Google Business Profile, choose the right categories and add photos. Collect reviews and reply to them for a good local SEO ranking. Write area-specific keywords on the website, such as “digital marketing company in Delhi” type phrases. A mobile-friendly website and fast loading speed also boost ranking. Getting nearby citations, consistent contact details and local backlinks improves your “near me” results.