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Article by Xiaohe
With digital fast developnt, the electronic reader has bee an essential tool, young people watch a on the subway, and took a IPAD ebook has bee a kind of faion. But there are data ows, electronic reader are already starting to appear market atrophy, its reason is the lk of content resource ebook always support.
In the traditional book market, indeed because electronic reader brought lots of impt. In this impt of traditional books market were also o pie segntation, one is the bookstore as the main marketing channel, another kind is B2C online mall. Last year, intex dangdang neork for jingdong on malignant petition in the market price, although consurs benefit, but serious temporarily disturbed book market.
In such a plex book market environnt, traditional library and the markets, for its own advantage in has also ould begin to find yourself, foster strengths and circumvent weaknesses in the correct position. So publiers, said the developnt trend of future books need more personalized, or to use personality printing attrt consurs.
Content into developnt bottleneck lk
With the developnt of digital technology, these years our country electronic reader market very hot, but the appearance of IPAD2 IPAD1 of electronic reader price, is a big impt, after rapid expansion has began to decline. First quarter earnings, issued by hangwang expected losses 40 million to 50 million yuan. News from the are price hangwang tumbled 15% within o days. But this ti, hangwang’s are price has dropped to 175 yuan from the highest market value 60 yuan, nearly 124 billion yuan evaporate.
Electronic reader all the way over the developnt, see is just a concept, want to stand up to it, must have substantial content support. Phoenix publication dium Co., LTD, deputy general manager of dia said SheJiangTao, ort-term inside the developnt prospect of China ebook do not look good. The main reason is the content resources segntation ebook, China didn’t much like a large prehensive amazon released platform, eh big publiing group is doing its own platform, but most of his family, and another that thousands of book Chinese readers pay has not fostered in the habit of reading, online download pirated content everywhere, not how many readers would pay to download.
But in the United States, in the fe of IPAD amazon pany at the sa ti, its performance petition, but not only did not decline continued to increase. Aording to the Arican publiers association (AAP) release sales figures, in February this year with the ebook sales still less than eh type paper books, but the total sales have already exceeded any single species paper books. Arican electronic reader sales continue to rise, expect this year may sales 1000 million, mostly market are will be amazon’s kindle oupied. This is because its electronic bookstores species than 81 million books, rich optional books, convenient ans of paynt and good reading experience, promote the ebook paid downloads, also contributed to the electronic reader sales.
Industry expert analyzes believed that dostic electronic reader using experience poor, price is too high, can’t find content can see, these three persistent ailnt can’t will ebook market began, and copyright has been flagging an unanswered question.
Bookop can only for another job
In the fe of cruel petition, dostic book market where to go? Recently, China children and teenagers news publiing is suing, relay press, etc XiangJing east mall 24 press out punitive book, aused jingdong mall all children’s book four fold capped behavior is unfair petition. And always dare to speak the truth of jingdong mall, chairman and CEO LiuJiangDong have argued that the press is a website to monopoly with market, and from jie children’s book purchase price only 3 percent.
Late last year the jingdong, intex dangdang neork, amazon began books of price war, to depreciate gain market are. And the participation of co-branded boycott jingdong mall, said children press head is the direct printing and book royalties cost about 30%, plus indirect managent cost, a book about 45%, the lowest cost to the bookstore and dealers of general discount is 6 percent. But the jingdong mall 4 fold sell books behavior, already below cost, and disturbing the book market.
However joyoamazon had not idle, draws children&.
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