Joicezhan's Blog (1)

Balancing public relations

There have long been the public relations activities. The beginning of this century the United States has appeared in professional public relations consulting firm. Management theorists in the 1930s to recognize the importance of employee relations, customer relations. However, in the presence of backward production concepts, marketing concepts conditions, there is no public relations as an "internal function" of marketing. After the 1960s resurgence of…