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In order to welcome Beijing 2008 Olympic Games http://www.teamvikingsshop.com/vikings-anthony-barr-purple-jersey/ , the world’s first Adidas Brand Center was opened in Beijing. The up-to-date retail outlets’ figure was showed in this brand center with the combination of its two major products lines namely, sportive performance series and sportive fashion series containing the classical Original series and Y3, which vastly enlarged customers’ consuming choices. Moreover, the brand new Adidas Brand Center overturned the traditional sportswear retail stores’ image. There are a series of interactive experiencing areas in the store, which could let consumers gain more sports experiences and services when they are shopping, therefore shopping is upgraded to be a kind of consumption experience. Adidas Group’s world wide president, Greater China region’s general manager and NBA giant star cut the ribbon together at the opening ceremony.
There are four layers in Adidas Brand Center, with the total area of 3170 square meters http://www.teamvikingsshop.com/vikings-andrew-sendejo-purple-jersey/ , and at present, it is also the biggest Adidas retail store in the world. Adidas brand’s global president said: “China has been turned into one of the most important global markets for Adidas, and the first brand center’s unveiling ceremony in Beijing has become another important milestone for us to consolidate brand’s leader status in Chinese market, meanwhile it will also become Adidas concept store’s model in worldwide major cities“. Adidas Greater China area’ general manager added: “Adidas brand could be showed in full-scale to Chinese consumers and travelers who will visit Beijing in Olympic period and we are so happy that the global first brand center could be settled in Beijing“.
Offering unprecedented consuming experience is the essence of this fire-new Adidas brand center. This colossal still-structured construction was integrally ornamented by glass block screen wall, and from the construction itself, a sense of future is reflected completely. Consumers could not only gain more selections of products, but a series of interactive areas with innovative concept and cutting-edge technologies provide consumers lots of experiences and pleasure beyond shopping itself. Consumers could customize professional sports training solutions in “mi coach“ and make individual exclusive gym shoes in “mi Originals“. In “Urban Creative Space, consumers could experience the fusion of brand http://www.teamvikingsshop.com/vikings-alan-page-purple-jersey/ , art, music and culture, and in “concierge information center“ they could obtain particular services for example, products’ delivery, Adidas exclusive modeling etc. also they could take a rest in “Juice Bar“, and in “Roof Basketball Court“, they could even play a ball game.
During the opening celebration, the attendant sportsmen all had roles of “brand ambassadors“ and they took the initiative in practicing and showing the various interaction regions in the store. The global well-known models and entertainment stars demonstrated the charisma of various brands’ products under Adidas flagship as the upsurge of the opening celebration.

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