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All along nike free run 2 herr , the brand agency to build the channel model have been enshrined in Jinjiang most of the brands marketing pack. In this model, another recently emerged a new marketing model: brand regional buy-out. Reporter learned, such as the proud dragon, seeking quality brands have already begun such an attempt. Burdens for the enterprise Brand management buyout, following the overall distribution (Regional Director Distribution), agent system after another operation, and most of the small and medium brand wants to use this model in the short term, first ensure that enterprises operating profit of the basic and re-positioning development, to achieve profound knowledge purpose. Brands currently in place There are two main modes of regional buyout: First, the brand owned enterprises to 1 yuan for each pair of shoes at prices ranging from a few dollars to collect user fees brands; The other model is a brand owned enterprises directly with the Regional Distribution enters into a specific number of years the brand buy-out contract, according to the contract will be charged an annual direct cost of the brand buyout. According to insiders, Jinjiang proud dragon also used such a model. After careful market research and analysis, this year, the company of "casual shoes" as a core part of development and has invested heavily in support of the operation of the casual shoe market, intended to quickly open the market to promote the brand, a comprehensive manner. Proud of the brand, according to the relevant responsible person said Long, the company did consider implementing the regional buy-out, the basic only the adoption of short-term buy-out, and require dealers to the company set the number of styles, both quantitative requirements, these are head office in order to ensure future re - Integrated back again, the brand's overall positioning and style will not be much deviation. Jinjiang another company, the same agents given sufficient degrees of freedom http://www.freerunrea-sverige.com/nike-free-run-2-rabatt.html , allowing agents could be greater efforts to develop the local market: With the dealers in the local market, quietly, the enterprise in Shandong, Hubei, and several other regional markets are still doing the wind raw water from. It also had to buy due to the regional business model of such cooperation, at least in the economic conditions are so bad situation, survive the clincher. "Without these buyout costs and foundry costs pluggin companies into even the most basic survival issues, promotion of the brand is rather absurd" Jinjiang Zhangpei Yang, director of the company's brand new era of sports that take the brand of regional buy-out, winning the time At the same time, the brand is also the development of adequate regional markets, the same corporation can lay the foundation for the promotion of the brand across the country. Brand influence in the region to promote regional buy-out In fact, from the national point of view, shoe industry, regional brand buyout precedents. Some poised to wait for a comeback Wenzhou shoe brand, has long been in Zhengzhou, Taiyuan and other markets beginning this practice. "Not to pity!" Flying ostrich shoes Hefei general agent Wei real laments that, he was flying ostrich market operators in Hefei has already reached 15 years, flying ostrich is locally considered as a household brand. As to Taiwan's major footwear distribution center in Hefei, have many brands of "Wadi." Two or three years ago, the relevant enterprises in charge told reporters that these small brands in the local sales "are cattle," a brand's annual sales of 30 million ~ 50 million yuan. But over the past two years, increasing competition in the industry, so that the survival of these small brands gradually compressed nike free run 2 dam svart , in addition to relying on a few, including marketing, including Hefei city, which has long been difficult for small and medium brands, there will be a "big brands will be greater, more, most of the small and medium brands seeking to transition to find the way to survival "phenomenon. Fortunately, China's vast differences in economic structure and the large consumption characteristics of different districts, in order to provide the basic conditions for regional buy-out; and because the region in the form of buyout will not affect the brand image of the other provinces, the regions for their own stack , no problem, but also for buyout offers practical conditions. When the enterprise has the intention to withdraw, when, Wei really aware of their efforts can not be in vain, he believed, by virtue of his shoes on the market for decades, Anhui understanding of this central region in Anhui Province, or allow the brand has been flying ostrich part to play. As a result, by the end of August this year, he bought eight years of flying in one breath, Anhui ostrich market franchise, which means that the payment end of this buy-out fee, in the next eight years, he can fly according to their own right ostrich brand awareness nike free 5.0 v4 löparskor dam rosa , combined with local consumption characteristics, put forward their own ideas, came alive again in a single to OEM manufacturers. "In addition to designing products, style, price, packaging, etc., I would also be responsible for marketing, publicity, distribution networks, construction, manufacturers only in charge of production." Wei said real. Market maturity depend on vendor linkage The region behind the buyout, and ultimately, "to help trademark owners to enterprises breathing space, save power, to rethink the brand positioning and product mix," the positive role, but the brand has been the regional buyout business in the process of brand history and cultural heritage precipitation continuous loss. This overdraft brand alarming phenomenon had to buy the road should be going This is definitely worth the industry's food for thought. The industry generally believe that the practice of branding the region is necessary for the buyout rules of survival, after all, bran.