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Michael Kors products are sold in its michael kors outlet usa sale own 400 retail stores and in 3,700 department and specialty stores world-wide. Shown, an employee arranges bags at a Kors store in Seoul. ENLARGEMichael Kors products are sold in its own 400 retail stores and in 3,700 department and specialty stores world-wide. Shown, an employee arranges bags at a Kors store in Seoul. Bloomberg News

As Kors tries to reach a wider audience but also retain its luxe status, it also faces a challenge in identifying the right mix of merchandise. For example, Idol told investors Thursday that a bucket bag in its most recent line didn¡¯t sell very well. The bucket style was incorporated because that shape was hot among high-fashion types, and michael kors watches sale yet it just didn¡¯t catch on with a broader audience of aspirational shoppers.¡°Every now and then, you¡¯re going to get it wrong,¡± Idol told investors.Kors is going to have to learn from those kinds of mistakes ¡ª and the mistakes made by its rival, Coach ¡ª if it is to keep growing.

Kors's stock dropped 7% the day those reports were published. The shares are off almost 20% from a high of $101 on Feb. 25, and are about flat for the year to date.

Luxury is a snob's game, and Michael Kors Holdings Ltd. wants to democratize it."Michael and I would find it offensive that someone would be considered beneath owning one of our products," Kors Chief Executive John Idol said in an interview at his office in midtown Manhattan, referring to fashion designer and company founder Michael Kors.

As its products michael kors watch cheap sale gained buzz and the IPO gave it an infusion of capital to grow, Kors expanded aggressively, its store count mushrooming from 231 in 2011 to 703 in 2014. The company was consistently seeing stratospheric comparable sales growth; in the second quarter of fiscal 2013, that figure soared as high as 45 percent.

Kors quickly stole share from rival Coach Inc., a pioneer of affordable luxury. Kors's share of the $11.4 billion North American premium handbag and accessories market has grown to 18% now from 3% in 2009, according to Barclays. Over michael kors bag cheap sale that period, Coach's share has fallen to 24% from 35%.