The company also indicated that it's positioning the servic

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Freeloadable content - an alternative to paid DLC Lars Doucet Paid DLC is a broken business model for both Runeacape players and developers. Lars Doucet proposes an alternative, FreeLC, that lets developers to fund free updates for their Runeacape game and still get paid, without having to abandon the model entirely for Free2Play, et al.Top five cognitive biases In Runeacape game design Rob Lockhart After reading Daniel Kahneman's "Thinking Fast and Slow," Rob Lockhart had some Runeacape game design epiphanies about using cognitive biases to manipulate the Runeacape player.Why HTML5 will succeed for gaming Austin Hallock Most people in the tech space already believe that HTML5 will replace Flash when it comes to online video and UI. What's more of a toss-up is whether it will happen when it comes to online Runeacape games. Austin Hallock argues that Apple, Microsoft, Google and Mozilla are the reasons why.The trials of an indie studio Richard Hill-Whittall Running an indie Studio, PR, and TIGA. It has been a very interesting and busy few weeks recently with more ups and downs than a rollercoaster, says Richard Hill-Whittall. Ubisoft's increasing focus on digital titles continues to pay off for the company, boosting its sales considerably for the last quarter ending June 30 and helping the publisher beat its previous guidance.The Parisian company's total first-quarter revenues grew to  euro;131 million $160.6 million , a significant jump from the  euro;103 million $126.3 million earned during the same period last year, and much more than the  euro;115 million $141 million it initially predicted.Though poor sales at retail have become worrisome for some publishers, Ubisoft has managed to still find success after its latest big release Ghost Recon Future Soldier performed better than expected, and thanks to continued momentum for  runescape gold its online segment.The publisher's online category, which includes free-to-play titles like Howrse and console digital releases like Trials Evolution, saw increased sales to  euro;27 million $33.1 million , a 112 percent rise compared to the same three-month period in the previous year.Ubisoft notes that Uplay, an online community for its Runeacape games, now has 35 million registered users. The company also indicated that it's positioning the service as a digital distribution service, similar to Electronic Arts' efforts with Origin.CEO Yves Guillemot says Ubisoft's medium-term goals are to capitalize on the next generation of consoles and the free-to-play space. The company predicts that it will generate between $1.16 and $1.2 billion $1.4 and $1.5 billion in sales for the current fiscal year ending next March. In the latest update for GDC Online 2012, show organizers have revealed three new programming-focused talks, covering Zynga's CityVille, the realities of HTML5, and tips for improving rendering pipelines.These talks all fall within the Programming track in GDC Online's Main Conference, which offers attendees the world's leading content on persistent and online Runeacape games. The event will be held Tuesday, October 9 to Thursday, October 11 at the Austin Convention Center in Austin, Texas.The full details on these newly announced sessions are as follows:- When it comes to the Facebook space, there aren't many Runeacape games as popular as Zynga's CityVille, and at GDC Online, engineer Kartik Ayyar will offer an inside look at the tools, infrastructure, and strategies Zynga employs to keep the large-scale title up and running.Ayyar's talk, "CityVille: Lessons Learned   Tools Used to Run a Large Social Runeacape game," will showcase what it takes to maintain one of the web's most popular titles, and attendees will walk away understanding how to operate large-scale web Runeacape games, and ensure that content updates remain both frequent and efficient.- Elsewhere, Jiri Kupiainen, the VP of Disney Interactive's HTML5 specialist studio Rocket Pack, will pick apart the realities of working on the web with the technology in his talk, "HTML5 Reality Check.