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APTs Annual Test Learn Best Practices Summit Draws Record Attendance mens ugg boots black classic short to the Mayfair Hotel in London

This article was originally distributed via PRWeb. (PRWEB) September 26, 2014On Wednesday, 24 September, APTs 3rd Annual Test Learn Best Practices Summit Europe convened dozens of executives from across the UK and Europe at the Mayfair Hotel to discuss how they can leverage Big Data to make better business decisions across their enterprises. Attendees represented over a dozen industry leading companies, including Anheuser Busch InBev, ASDA, Boots, Costa, Signet, and others.APT Chairman Jim Manzi opened the summit with a keynote address focused on the transformative nature of business experiments in todays economy, highlighting that the growing usage of testing in the business world is shifting it from the innovation stage to one of early adoption. He outlined four key trends that are UGG Boots Clearance Outlet driving the need for companies to scientifically test new ideas before rolling them out: the continued expansion of Big Data, the growth of cloud based technologies, the rise of the omni channel enterprise, and further globalisation. Manzi concluded his presentation by stating that organisations that prioritise predictive analytics as a core capability will achieve significant competitive advantage and generate outsized returns for shareholders.In addition to the keynote address, attendees participated in networking events and interactive breakout sessions, covering UGG Boots Clearance Sale topics such as:Uncovering best practices for test analysisLeveraging customer data in restaurants and consumer facing industries to shape innovative menu and assortment decisionsThe important trade offs ugg men's classic short 5800 black boots that need to be made when managing test capacityHow testing analytics can drive value for promotional planning and space optimisation in retailUsing Test Learn to make the right promotion decisionsAdvanced segmentation and modelling conceptsAbout APTAPT is the worlds largest purely cloud based predictive analytics software company. APTs Test Learn software is revolutionising the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to UGG Boots Clearance Outlet maximise ROI. APTs client portfolio includes Walmart, Starbucks, Procter Gamble, Boots, Hilton Hotels, T Mobile, and over 100 other global leaders. WorldNow and this Station make no warranties or representations in connection therewith.