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Zyngas in the  Fut coins    UK " That was the uestion Ian Livingstone addressed this morning as he called on investors and innovators to better understand each other and seize the opportunities of a "second golden age of games" Speaking at an event in London hosted by NESTA Livingstone said it was vital for the UK to "grab the opportunity" to create and retain IP turning the present system where "all the

bottom line ends up going into foreign hands" on its head He argued that the problem lay both with investors who "have not made an effort to understand what we do as an industry" and "innovators who don t understand how to access finance" As a result he said "We write people off to early in this industry " Meanwhile Culture Minister Ed Vaizey insisted that "the Government is trying to be the cheerleader for creative industries" in the UK and cited the example of Tech