Alex Lukin's Comments

I also think the brand is personal and intimate enough that if someone link recognizes it, it's almost like a shared wink the way band T-shirts used to be, where it's like, "Oh, you know Joy Division?" I still really value that for Ghostly. It's not a massive brand, but if you know it, you know it, and it's a conversation starter. So I hope some conversations take link off. It's a really great way to open up link a dialogue about music.
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