Taylah Birdwood's Comments

By the end of the 1950s character watches, including Mickey, had begun to wane in popularity and by the mid-1960s they had been dramatically reduced in numbers. But Mickey, and other character watches, enjoyed an unlikely renaissance as the 1960s began to wind down – link they became, in a word, cool, adopted as a link symbol of irreverent stylistic rebellion by the counterculture. By 1968 you could buy a "Mod" model Mickey Mouse watch on link a wide fabric strap decorated with an American flag motif.
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