Anyone getting good ROAS from dating app ads

[John Cena]

I’ve been wondering this for a while now. Is anyone here actually seeing solid returns from dating app campaigns, or is it just me struggling to make the numbers work?

When I first started with Dating App Advertising, I thought it would be easy. The audience is huge, people are always active, and conversions should come naturally. But reality felt different. My clicks were decent, but the cost kept climbing, and conversions were all over the place. It got frustrating pretty fast.

One thing I noticed was that not all traffic behaves the same. I was targeting too broad in the beginning, thinking more reach equals better results. Turns out, that just drained my budget. Once I narrowed things down and focused on specific interests and behavior patterns, the quality improved. Not perfect, but definitely better.

Creatives also made a bigger difference than I expected. Simple, relatable messaging worked better than flashy stuff. I tried a few variations, and honestly, the ones that felt more “real” got more engagement. People don’t want to feel like they’re being sold to, especially in dating.

Another thing that helped was tracking everything properly. Before that, I was kind of guessing what worked. Once I started paying attention to small details like time of day and device type, I could cut waste and focus on what actually brought results.

I’m still testing and learning, but it feels like Dating App Advertising is more about small tweaks than big changes. Curious if others had a similar experience or found something that worked faster.