Terna's Comments

Whether or not to put the logo on the dial was also the product of a great deal of discussion internally. Ultimately, the decision was made to meet link halfway, resulting in a very interesting solution. There is a transparent material on top of the dial, and the H. Moser & Cie wordmark is done in a transparent lacquer. In link certain lights, you'll see the logo, and in others, you won't – like link magic.
link