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Instagram usage and user metrics in 2026 highlight the platform’s continued dominance in the global social media ecosystem. With billions of active users, strong engagement levels, and widespread adoption across regions and age groups, Instagram remains one of the most influential digital platforms for individuals, creators, and brands worldwide. This report presents a comprehensive, data-driven overview of Instagram’s user base, activity patterns, demographics, and growth trends in…

In 2026, Instagram Stories continue to influence how users consume content, interact with brands, and make purchasing decisions. Consumer behavior around Stories reflects evolving digital habits shaped by speed, convenience, and a growing preference for immersive visual experiences.

Stories as a Primary Content…

Discover deeper Instagram marketing insights by visiting the official report.

Introduction to Instagram Marketing in 2026

Instagram has evolved into one of…

Instagram continues to be a dominant force in social media in 2026, with over 2 billion monthly active users, making it the third most-used social network globally, after YouTube and Facebook. The platform is especially popular among users aged 25–34, while maintaining a nearly even gender split worldwide.

Users spend an average of 34 minutes per day on Instagram, highlighting strong engagement driven by…