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Profit-minded self-publishers need to get it right with holiday book sales. The opportunities are significant, and so is the competition. Book marketing services pros can help, but you can take concrete steps to front-load your success. Books are welcomed gifts, and with the proper marketing and visibility, yours can be one of them. It takes prominent…

Authors are central to their books' marketing. As a result, author promotion supports or complements book publicity programs. For any writer researching how to promote my book, you'll also see that your platform (email contacts, website, social media, etc.) can help. They can be a starting point to launch your book and work out from there. Two things…

With the pandemic ever farther in the rearview mirror, book marketing companies are getting their authors back out on tour. The COVID-related pause was a setback that momentarily drove everything online. There's no doubt that virtual touring is here to stay in an expanded form, but in-person stops can make an excellent impression on local (and regional) media…

Developing excellent relationships with the media that result in coverage is a beneficial book promotion technique for authors. When you launch a book and your publicist makes an introduction, developing the needed rapport is up to you. With the door opened, you can create an ongoing professional relationship.…