Smith Publicity's Blog (9)

In the current landscape, book tours have restarted, with virtual appearances still widely embraced and offering great opportunities. If you're organizing a book promotion campaign, incorporating virtual stops is a good idea. Making it possible for fans and the media to connect with you either in person or through local (or regional) media is a smart…

As an author, one of the primary goals is to get noticed, and to achieve this, the use of book marketing services has become increasingly valuable. While all books have promotional value, nonfiction titles are often considered more newsworthy thanks to the useful information they provide. The media is naturally inclined to nonfiction titles.…

Regarding marketing a book in today's digital world, according to book publicity services experts, including high-quality blogs in your promotional strategy is indispensable. The rise in the number of blogs and their readership each year reflects a shift from traditional media to online platforms. Many writers and journalists who would have been…

In today's digital age, having an author website is not just a nice to have; it's a necessity for effective book promotion and author branding. According to Smith Publicity, a leading author and book promotion agency, an author website serves as the hub of your entire marketing strategy. But why is it so essential?

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Among many book marketing options, most authors find that PR (or publicity) is the most potent tool for boosting visibility and success. Engaging a publicist can significantly enhance your book's prospects. An effective public relations professional with strong media connections and a proven track record can tailor a campaign to…

Profit-minded self-publishers need to get it right with holiday book sales. The opportunities are significant, and so is the competition. Book marketing services pros can help, but you can take concrete steps to front-load your success. Books are welcomed gifts, and with the proper marketing and visibility, yours can be one of them. It takes prominent…

Authors are central to their books' marketing. As a result, author promotion supports or complements book publicity programs. For any writer researching how to promote my book, you'll also see that your platform (email contacts, website, social media, etc.) can help. They can be a starting point to launch your book and work out from there. Two things…

With the pandemic ever farther in the rearview mirror, book marketing companies are getting their authors back out on tour. The COVID-related pause was a setback that momentarily drove everything online. There's no doubt that virtual touring is here to stay in an expanded form, but in-person stops can make an excellent impression on local (and regional) media…

Developing excellent relationships with the media that result in coverage is a beneficial book promotion technique for authors. When you launch a book and your publicist makes an introduction, developing the needed rapport is up to you. With the door opened, you can create an ongoing professional relationship.…