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The term niche marketing is exactly what it sounds like. It is the art of picking a specific niche and marketing to it. So many times, new internet marketers tryMega Profix Review to break into too broad of a niche. They get frustrated and discouraged when the sales do not come pouring in. However, if you know the following tips about niche marketing, you will find that your success will come a lot easier!
Go narrow and avoid the broad: There is a lot of money to be made online, and many people make great money in the broad niches. However, most of them are saturated with competition and hard to get a hold of. It is best to find smaller, narrower niches that you can dominate than to try and compete with much more experienced marketers. For example, instead of focusing on "weight loss", you might want to drill down to "Women's weight loss." Even that may be too broad, so you may want to narrow it down to "Women's weight loss after pregnancy." The narrower you go, the greater the chance that you can dominate that niche.
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Know your numbers: You will hear many schools of thought about how to do niche research. Some people will say to do your searches with quotes and find only exact match competition. Others will tell you a whole different thing. In the end, you must know your numbers. Know how many competing sites there are. Know what the average cost per click is on AdWords. Know how many searches the phrase gets per month. Once you understand these things, you can better plan your marketing campaign. Know your competition: Look at your competitor's sites. Check their page rank, how long they have been online and how many links they have to their site. Ask yourself if you can beat them.
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